Tag: Engagement

  • Transforming Digital Engagement with Social Media Marketing

    Social media for business plays an integral part of any modern business strategy, and faces numerous challenges, from declining organic reach to the constant demand for high-quality, engaging content. Artificial Intelligence (AI) emerges as a powerful ally in overcoming these challenges, offering solutions that save time, enhance creativity, and improve overall marketing efficiency. Before delving…

  • Emerging Technologies in FIFA: Boon or Bane for Performance and Fan Engagement?

    As the world’s most popular sport, football (soccer in the U.S.) has seen a rapid embrace of technology, forever changing the game’s dynamics. The Federation Internationale de Football Association (FIFA), the sport’s governing body, has sanctioned the use of various technologies to enhance both on-field performance and fan engagement. This article aims to explore the…